The website then presents itself as a free marketing platform with almost no costs at all; Its cheaper than a TV ad or billboard.
The doors of your business get to remain open 24/7 thus reaching thousands of people at a time.
Your website is an opportunity for you to tell your prospects about who you are, what you are doing and why they should trust you. Because so many people search the internet for information to support their purchasing decision. Having a website is a perfect opportunity to influence their mindset and generate sales.